Monday, May 24th 2010
Part I...
Who would have thought in March this year, when we were witnessing an overheated situation in the media, particularly television prime-time shortage and overall surge in advertising spending, that we would be faced with the deadly events of May, which has politically affected our country's image and led to a loss in our long term stability.
It as a relief to see the marketing budget during our first quarter continue to shift between disciplines, but this was driven more by tactics and innovations than pure budget cut.
Creativity still remains alongside data and analysis and consumer insights, and will prevail more than ever before due to the fragmented society.
Asian companies, including Thailand, also have been substantially increasing their share of M&A.
Many local firms and international companies that were aggressively invested in organic growth during the recent economic downturn had started to spend since the last quarter of 2009 and the first quarter this year.
Car sales volumes were up in Thailand though the growth is not as big as in China, but it is still in double digits.
Now it is amazing how things have changed during the past two months regarding our political and economic outlook.
My mind is still trying to sort out the assorted mix of this morning;s latest political and economic news in newspaper reports, and another set of still-fresh memories of the sights and sounds of what transpired in out city during the past few days,
The government and the private sector were caught off guard by the scale of damage following the recent turmoil, not only because lives were lost and properties destroyed but because of the loss of faith in a sense of stability and safety.
The hope is not drive to redeem our sense of unity and pride and again reframe our thoughts to deal with, if not manage, our even more fragmented masses to sell our images and services for the future.
It is obvious now that what is happening is a necessary revolution. From now on, our government, private sector and individuals will be working together to create sustainable world, economically and socially.
It is a rude awakening.
Part II will follow
Kitti Chambundabongse
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